New Year, No Resolutions

Photo by nImAdestiny via Flickr

Happy New Year! Many people look at the beginning of a new year as a time to have a fresh start. A clean slate. New beginnings in general.

I don't do that. There are some things that work out well to begin at the new year. For instance, putting away your holiday decorations is a perfect time to give your house a good cleaning. It's also a good time to get your finances in order (only 4 months until those taxes are due!). I personally can't subscribe to making resolutions at the beginning of each year. It only sets me up to fail.

Every day is a clean slate, and I prefer to set up goals throughout the year rather than a sweeping statement about what I'm going to do in the new year. It also gives you an excuse to wait. All throughout the month of December you could have started on the things you wanted to change or accomplish. Now it's January 2. Many are already making excuses.

"I'll start on Monday, it's the first full week of the year!"
"I can't get to the gym until _____ to sign up."
"I can't get to the store until _____ because of work."

Then it's February.

There is also the let down of a habit not being formed, which can discourage and lead you to fail at your resolutions. There is a saying that it takes three weeks to a month to form a habit. That's a myth. It takes work every day, every month of every year to achieve your goals. It goes up and down too. You might think something has become habit, then things get in the way that make you doubt yourself. Or perhaps you are not seeing the results you hoped for. Then before you know it you've reached the Fall, and then another December sneaks up on you and you're making the same promises again for the new year.

I found a better way to achieve the things I want to accomplish in my life. Maybe some of these ideas can help you!

*Think short term. Say you want to have a healthier diet. Do you instantly throw out everything unhealthy in your house, then spend hundreds of dollars on food that will probably rot in a week? No. Change takes time, and small steps. Plan on eating one healthy thing each day, then increase it to a meal. Gradually you will find that you will naturally gravitate toward eating healthy items over other things.

*Set backs are okay. Continuing with the healthy eating example. Did you find yourself at a party where you did nothing but binge (the Superbowl is coming, you know)? Allow yourself to do so, and plan on eating something healthy the next day to balance yourself. Life doesn't end because you do not stick to your plan each and every day. Remember, every day is a clean slate. Focus on the now, and move on from there.

*Buddy up! You don't need to have the same goals. I have a friend I do an Agile Lifestyle plan with. We write down our goals on a Google Spreadsheet, then check in with each other to see how we are doing, and discuss ways to figure out the things that are blocking our progress. The best part of this? He's in another state. Which leads me to my last piece of advice:

*No excuses. We are naturally drawn to making excuses to prevent us from moving forward. Work, school, kids, we procrastinate then can't understand why we didn't get anywhere. So stop it. I'm willing to bet that you already know what keeps you from achieving your goals. I know what stops me, and it isn't my job or my family.

Still feeling stumped? Get in touch, I love to brainstorm ideas. You deserve everything, and it's all about baby steps.

Every day is a clean slate. Don't just resolve to do it. Just do it.






Thanks for reading! If you feel so inclined, you can follow my daily ramblings on Twitter, and get all sorts of information from my Facebook Page! See you around the interwebs!

4 Reasons Why Every Business Needs A Facebook Page

Like it or not (see what I did there?), Facebook is relevant. Friends in your news feed can grumble all they want (remember, they are complaining about Facebook ON Facebook), your kids can roll their eyes, but the numbers do not lie. Currently, people use Facebook more than  any other social media site.

Users also grumble about businesses on Facebook, but again the numbers tell the truth. There is statistic after statistic showing that users find out about businesses via Facebook. The Pages their friends like? We tend to lean towards those brands when we are looking for something specific. Facebook is where it's at!

If you are a business, a non-profit, a writer, or anyone who wants to get the word out about their particular product, you need a Facebook Page. Here are some reasons why:

1. It's separate from your personal page. If the goal here is promotion, you want to reach beyond your circle of friends. You do not want to become friends with everyone on Facebook, because there might be things you would like to not have the entire public knowing about. A Facebook Page allows you to keep it strictly business, or at least control what you allow your fans to see, while your personal page is still free to rant and rave and post pictures of your family in a (somewhat) private setting.

2. Less confusion. Most people have their personal pages locked down to "friends only." Yet I see many friends in who post things to promote their business, and I can't share it on my page unless their settings are "friends of friends." I have also seen people make their business posts public, but why have the hassle of changing your privacy settings every time? What if you forget to put it back to a more secure setting? Better to just have a Facebook Page, and then you can occasionally cross-post over to your personal one. Plus, having a Page for business looks more professional than using your personal one.

3. Other Pages can't share your content, or link to you. Having a Facebook Page is all about networking and sharing, but you can only do it with other Pages. I love promoting other people and their business on my Page. If I can't link to you, no one is going to find out more. Remember, people read Facebook news feeds primarily on their mobile devices. Even if I link to your website, the chances of someone clicking over on their phone are slim. You have a much better chance of getting a new like on your Facebook Page, because it's easier to do when you're mobile.

4. Even if you don't think it's your demographic, it is. Let's say you have something you sell in which the target demographic is ages 10-15. While Facebook does get the most usage, more and more teens are hitting Instagram and Tumblr and not even giving Facebook a thought. However, all of those kids have parents. Parents and other family members who are always looking for gifts, or ideas for their kids. Or they just want to know more about what their kids are into, and they are having a hard time with the speed of Tumblr/Instagram. Facebook is a better pace for that age group.  ;)
Besides, how many parents do you know who are into the same things their kids are? Books, movies, clothes, music? I bet you know plenty, and they're not just doing it because their kids are into it. They really like it too. At times even more than their children.

Time to get that Page up and running. It takes some work up front, but maintaining is easy. Let me know if you need some help, I'd be happy to!





Thanks for reading! If you feel so inclined, you can follow my daily ramblings on Twitter, and get all sorts of information from my Facebook Page! See you around the interwebs!

Five Things Organizing Gangplank Brownbags Has Taught Me

Today I have a guest post over on the Gangplank HQ Blog!

I don’t need to dwell on what Gangplank is, and what it means to the community. Pretty much everyone reading this knows. If not, here’s a great introductory video to check out.

One way I was able to give back for a time was running the Gangplank Chandler Brownbag presentations each Wednesday at noon. I have been using what Gangplank has to offer for a couple of years prior, between Gangplank Jr. events, podcasting, and using the space for other reasons. When asked to take on the Brownbags, I was fortunately in a place where I could. It was one of the most fun and challenging things to experience. Here are some ways coordinating Brownbags has helped me grow:

1. Networking. You will meet many people this way. Not just the brownbag speakers, but also in those who use the space on a daily basis. It’s a wide variety of people with an endless variety of interests.

2. Learning. When you are coordinating the show, you get to see all the performances. Not only do you get a wide variety of presentations to learn on a business level, I’ve also learned more about local food, the music industry, philosophy, community events, and have even done a little yoga. We’re talking real-world application here.

3. Boldness. I learned really fast that if you need something, it’s better to just yell it out than try and figure out which individual person to talk to. As I was learning how to use the sound system and the projector, I yelled often. Not to mention the practice speaking in front of people once a week. After all, you do have to introduce the speaker, and let people know what is coming up in the future. Side benefit- it’s ok to ask for help.

4. Leadership. Before taking on brownbags, I had been on committees, and have volunteered my time. I was even President of the PTO at my daughter’s school. However, that was a nearly a decade before this, so I was rusty. Coordinating brownbags helped me gain some confidence back and not run away screaming when all eyes were on me looking for guidance. In fact, all this confidence led me to head the organizing committee for TechPhx, a low-cost technology “un-conference” held every November in Tempe.

5. Started my own business. Probably the biggest thing being a part of the Gangplank community has taught me is that if you can’t find it in someone else, create it yourself. I had been looking for employment for several months without any luck. What spending a year consistently being around these amazing people in this space showed me that I have the skills and the experience to branch out on my own. So I did. If that’s not a definition of “Be Dangerous,” I don’t know what is.

Thanks, Gangplank! 

Thanks for reading! If you feel so inclined, you can follow my daily ramblings on Twitter, and get all sorts of information from my Facebook Page! See you around the interwebs!

TechPhx Update!

Explaining the finer points of the weekend at
last year's TechPhx (Photo by Snapping Fire Dragon)

One of the many places I volunteer my time is TechPHX. If you don't know, it is a weekend unconference covering just about anything technology and social media related. Podcasts, video, photography, code... sessions for anyone who wants to learn a little more about these things (and more) and apply them to what they do. This year it is happening November 16 & 17.

What you do can be anything as well. To the casual blogger who needs to learn some WordPress basics, to the Podcaster who wants to learn more about editing software, to the business person who wants to make better use of social media, I can't think of any person that wouldn't get something out of attending. It's about community first, and building that community to bring us all a little closer together. You can learn more about TechPhx here, and also check out last year's sessions here.

Since it is community first, we have always had pride in the fact that we could remain low-cost. Conferences can get very expensive! We also know that paying more doesn't necessarily mean you will get more out of it. This is why attending for the weekend is a mere $10, basically to just cover some prizes and supplies that sponsors do not. This week however, we are having a special registration discount for You Tube's Geek Week- FREE registration using the "GeekWeek" promotional code! You can read more about it on the TechPhx blog.

TechPhx is one of my favorite events to volunteer for, because I know first-hand the value. Technology and the Internet isn't going anywhere, it will only keep advancing and growing. It's important to have a place where you can learn to handle it, and share what you know with others. AND have a good time! TechPhx is all of that rolled into one weekend. Check out the website, register to attend OR speak, and I'll see you in November!









Thanks for reading! If you feel so inclined, you can follow my daily ramblings on Twitter, and get all sorts of information from my Facebook Page! See you around the interwebs!

Why An RSS Reader Is The Most Important Tool For Your Social Media

Photo by TEIA MG via Flickr.

Content, content, content. It's what every blog post you ever read about how to run social media for a business will include. You need content, but it can't all be about your business. Following other social media Pages that are related to your business will certainly help in this regard, but your fans and followers are going to get really bored with seeing the same items shared over and over. Memes are fun, but you don't want to overdo that either. What you need is relevant content that will keep people reading your page, and sharing what you post with others.

The very best way I have found to do this is with an RSS reader. RSS stands for Rich Site Summary, but it is also known as Real Simple Syndication. This makes more sense because that's exactly what it is. Every blog or website you read (news, blogs, podcasts, photo) has an RSS feed. A reader allows you to put your favorite things to read in one place for easy access and... reading!

I'm sure you see where I'm going with this. I am usually flipping through feeds anyway just to catch up on news and my favorite blogs, but now I add on more time to go through feeds I've picked to help me generate content for the social media sites I manage- as well as for my own sites. It's a simple and convenient way to find content and keep your followers engaged!

There are many readers out there, and more have popped up since Google Reader recently shut down. I use two readers. One is Feedly, and the other is Flipboard (which I use on the iPad). Feedly also has phone and tablet apps, but I find I get useful information from both.

It takes a little time up front to set up your account and subscribe to the feeds you want to follow, but once you are up and running, staying on top of the latest information for all of your social media sites is, well, really simple!





Thanks for reading! If you feel so inclined, you can follow my daily ramblings on Twitter, and get all sorts of information from my Facebook Page! See you around the interwebs!

What Exactly Do You *Do*?

Random Instagram Photos. Yes, I love social media!

I get that question alot. I'm new at this business thing, and I've blogged recently about how I finally made the decision to branch out on my own. Still, I haven't done a whole lot of advertising. I cross-post things occasionally on my personal Facebook page, but for the most part I don't want to turn people off by talking about my business all the time. I even feel weird blogging about it now, though I absolutely love it. I've always been a connector, and social media is all about connecting with others. It just fit to help small businesses do the same.

So, as my business Facebook page says, "Content Creation and Management." What the heck is that? It's exactly what it says. I create content in the form of posts, tweets, updates, photos, memes, podcasts and video for use on social media. I've been volunteering my time for many years now with KWSS radio and TechPhx, and running their social media. I've learned so much, and am fascinated with the way social media works, and how people respond to it.

It's also interesting to see how small businesses use it, which is another thing that prompted me to start this business. Number one thing I see? Businesses don't put enough into their social media. This is not their fault however. As one of those small business owners, I get it. Time is hard to come by. When you are out there working on the other 5,000 parts of your business, you can't exactly stay connected 100% of the time on social media. You've got things to do!

This is why I made my business social media. I make the posts, I check the comments. I interact with other people and businesses for you. I find information to share that is relevant to your brand, so that you become a valuable source of information for anyone who follows you. My philosophy is if people get to know you and what you are about, they will want to know more about your business. After all, we started our businesses because we have something worthy to share, right? That's what you want people to see, and I help make that happen. I help you be seen.

I can also help you be heard. With years of audio and podcasting experience, I know the value of using a podcast to further your reach with current and potential clients. People love to listen to stories and learn more about who they are seeing in their social media feeds. Podcasting is the perfect compliment to social media promotions.

So that's really it. That's my business. My business is helping small businesses be seen and heard. I help them make it more personal and engaging. There's alot of content out there, and my goal is to make a small business stand out from all of the other content out there, so their name is what comes to a person's mind when they are looking for something specific.

Not only do I do this to help businesses be successful, I want to get to know you too! Social media works for me because I'm so social! Find me over on Facebook, Twitter, and Instagram!

You Deserve A Break Today

The only television channel available.

This past weekend I, my husband, and kids drove up to the Cutler family cabin just north of Pine/Strawberry. My husband's grandparents bought the land over 30 years ago, and as he was growing up they built the cabin from the ground up. They also never put in satellite or any other luxury other than electricity and water. It's a wonderful escape for a day or two, because there is also no internet and cell phone service. You are forced offline.

Usually it's nice to get away out of the Phoenix heat, but this time even at nearly 90 degrees in the afternoon, it was on the warm side, so we decided to come back down a day early. I had originally prepared in advance to cover client accounts through Monday, as well as my time on the radio. Sunday night we returned home, instead of Monday afternoon.

I nearly went on the computer to check email, and then I paused. No one knew I was home yet. I was caught up through the next day, and all my clients knew I was out of town for 24 more hours. Even the auto-response on email was still on.

So I didn't check my email. I made a small list of things that I have always put off doing around the house because work was either in the way, or by the time I was finished with work, the last thing I wanted to do was something around the house. That is how I spent Monday, and it was great! Monday night I went and checked in because that was my original plan.

What alot of people don't realize is that managing social media is a 7 day gig. If you don't post something every day, thanks to the lovely Facebook algorithm, the stats drop. It only takes about 24 hours for that to happen. You don't have to post as often on the weekend, but a business still needs to maintain a daily presence. Luckily you can schedule posts in advance, but you need to watch and interact and respond to your followers.

When I don't have internet, I play!

I've now decided that once a month, I'm going to take a free day. Take the extra time to prep everything for clients and the radio in advance, and take a true day off work. Whether I use it to catch up with things around the house, or do nothing, or both, I found that the break was needed and I was ready to get back to work!







Thanks for reading! If you feel so inclined, you can follow my daily ramblings on Twitter, and get all sorts of information from my Facebook Page! See you around the interwebs!